Needless to say, 2020 has been a whirlwind of uncertainty. From concern about what this new virus was and even where it was, to hard decisions about how or whether to keep our home businesses open, and of course how long the initial lock-down would ultimately last. Kettlebell events in particular seemed untouchable at first, after all our sport doesn't require close interaction or contact between athletes. However, one-by-one our beloved destination competitions met the chopping block - OKC Vancouver International, Crazy Monkey, Seattle WAKSC Worlds...
Of course, our friends managed to "pivot", and so did we. ZOOM Video Communications became all the rage and their stock skyrocketed, resulting in a revenue spike of almost 4-fold by Q2 of 2020! It really is no surprise because the whole kettlebell community bought in and defaulted to the ZOOM platform. Talk about a lifesaver. The NKC managed to salvage the year, participating in 5 competitions - our yearly average. It's a shame we didn't get to see many of our kettlebell friends in person, but we demonstrated exactly what it means to be part of a team, as well as a community - we showed up, we put in the effort, and we gave each other strength in a time of struggle.
Nice work team.
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