Of course, our friends managed to "pivot", and so did we. ZOOM Video Communications became all the rage and their stock skyrocketed, resulting in a revenue spike of almost 4-fold by Q2 of 2020! It really is no surprise because the whole kettlebell community bought in and defaulted to the ZOOM platform. Talk about a lifesaver. The NKC managed to salvage the year, participating in 5 competitions - our yearly average. It's a shame we didn't get to see many of our kettlebell friends in person, but we demonstrated exactly what it means to be part of a team, as well as a community - we showed up, we put in the effort, and we gave each other strength in a time of struggle.
Nice work team.
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